Read our white papers to understand what we think about revenue management, park operations, technology, and managing the Guest Experience. We love refining best practices and then replicating them across the organization. We are fans of innovation, creativity, and financial success. As a result, we continue to positively impact the Guest Experience where ever we go. Read our white papers to understand more.

White Papers

  • Ten Steps to Controlling the Sales Dialogue

    Ten Steps to Controlling the Sales Dialogue

    Ten Steps to Controlling the Sales DialogueMost ticket counter operations don’t sell tickets. That’s right, they don’t sell tickets at all—they “take orders”. This is because they fail to control the sales dialogue. Here is the traditional approach to ticket sales at most attractions and institutions:Guest approaches ticket seller. Ticket seller greets guest/asks “how can […]Read More »
  • How Selling From-Best-to-Basic Generates Higher Revenue Returns

    How Selling From-Best-to-Basic Generates Higher Revenue Returns

    UPSELLING IS OVERUSED & INEFFECTIVE.THE NEW WAY OF SELLING THAT TURNS THE PROCESS UPSIDE-DOWN.by Marty DesrochersThe primary goal at any Point of Sale is to keep it simple. Packages make our products easier for guests to understand. When we bundle products like animal encounters and IMAX films together with our facility’s general admission, arriving guests […]Read More »
  • Spring Engagement:  Best Practices for Engaging Winning Teams

    Spring Engagement:  Best Practices for Engaging Winning Teams

    (Originally published during the Winter of 2016 as a Four Part Series (Monday Morning with Marty)   It’s that time of year again! Spring is just around the corner and most attractions are just beginning to ramp up for the busy season. In our attractions world, “ramping up” also means “staffing up” with seasonal hires […]Read More »
  • Creating Synergy in Point of Sale Environments

    Creating Synergy in Point of Sale Environments

    Bright, blinding bursts of blinking colored lights. Static and video sign boards in all directions, every one of them competing for your attention. Sensory overload! And no, it is not Vegas. It is yet another poorly designed Point of Sale environment. One where you can be sure that money is being left on the table. […]Read More »