Five ways to increase guest length of stay and generate additional revenue at FECs

Posted Posted in In-the-News

— by Mike Bederka — Guests stay at a facility for an average of 2.7 hours, according to the most recent IAAPA Family Entertainment Center Benchmark Report. But say you stretch the visit by just another 20 or 30 minutes, and during that time customers grab another drink, or play a few more games. Hypothetically, add an extra five dollars for every guest who walks in the door of a facility with an annual attendance of 200,000 people, and that equals an additional 1 million dollars in revenue each year. “The math is very powerful, and I think a lot of people tend to overlook that,” says Ray Smith, director […]