COMPANY NEWS

  • Five ways to increase guest length of stay and generate additional revenue at FECs

    Five ways to increase guest length of stay and generate additional revenue at FECs

    -- by Mike Bederka -- Guests stay at a facility for an average of 2.7 hours, according to the most recent IAAPA Family Entertainment Center Benchmark Report. But say you stretch the visit by just another 20 or 30 minutes, and during that time customers grab another drink, or play a few more games. Hypothetically, add an extra five dollars for every guest who walks in the door of a facility with an annual attendance of 200,000 people, and that equals an additional 1 million dollars in revenue each year. “The math is very powerful, and I think a lot …
  • Orlando-area tourism businesses use IAAPA to make international pitches at home

    Orlando-area tourism businesses use IAAPA to make international pitches at home

    By Caitlin Dineen – Contact Reporter Orlando Sentinel Claire Evans’ supply of natural and synthetic theming materials, like bamboo, fencing and thatching can be found around Orlando’s theme parks. Her company, amaZulu, is among several Central Florida tourism businesses looking to make an international name for itself at this year’s International Association of Amusement Parks and Attractions show. That’s why her booth stands out with a small thatch-roofed hut with colorful paper lanterns hanging from the center support. “We’ve had a lot of international people, probably more so this year than any year I can remember,” said Evans. Evans said …
  • Focus on Active Selling at POS Ticket Counter

    Focus on Active Selling at POS Ticket Counter

    IAAPA Expo 2014 (This article originally appeared in the January 2015 issue of Funworld.  Click here to view the original article.) Focus on Active Selling at POS Ticket Counter The usual simple, passive question of “How can I help you?” leaves money on the table, said Martin Desrochers, during “Maximize Revenue in a New Sales Culture.” Facilities should be more active with their selling, especially at the point-of-sale ticket (POS) counter, said Desrochers, senior partner of Operation: Pineapple. It all starts with creating a compelling product lineup and knowing the audience. Staff well versed on the offerings should be having …

CLIENT NEWS

  • Jungle Island’s animals are safe, but the park didn’t fare as well

    Jungle Island’s animals are safe, but the park didn’t fare as well

    BY CARLI TEPROFF cteproff@miamiherald.com SEPTEMBER 11, 2017 11:54 PM All of Jungle Island’s 600 monkeys, birds and other animals weathered Hurricane Irma “just beautifully” — but the park, “not so much,” said Christopher Gould, the park’s managing director. “We have weeks of work ahead of us to overcome this type of damage,” said Gould, who rode out Hurricane Irma at the theme park with about 10 other people. “Our landscape director, who was with the company during Hurricane Andrew, said the tree damage was worse this time around.” Gould, who didn’t know when the park would be able to reopen, said …
  • Aventura firm closes on $60M Jungle Island deal, plans new attractions this summer

    Aventura firm closes on $60M Jungle Island deal, plans new attractions this summer

    ESJ will add exhibits, private beach club, water slides and a multi-acre crystal lagoon April 05, 2017 01:30PM By Katherine Kallergis Aventura-based ESJ Capital Partners has closed on the $60 million lease transfer of Jungle Island, and plans to begin soon on its multimillion-dollar renovation of the Watson Island attraction. Bern Levine sold the lease for the 18-acre park to ESJ, a deal that has been months in the making. It includes the assumption of about $45 million of existing park debt to the city of Miami, Miami-Dade County and the U.S. Department of Housing and Urban Development, and to …
  • Jungle Island: Investors closer to $60 million takeover of Miami Theme Park

    Jungle Island: Investors closer to $60 million takeover of Miami Theme Park

    Investors are closing in on a complex $60 million deal for Jungle Island, the animal theme park on city-owned Watson Island with a troubled financial past. On Thursday, Miami commissioners will consider approving the transfer of the lease from the park’s private ownership group to ESJ Capital Partners, an Aventura-based real estate firm with strong backing from European investors. It’s the first step in a planned, multi-year rebranding-and-renovation project that ESJ hopes will make Jungle Island into one of Miami’s premier tourism destinations. “Jungle Island is an incredible jewel, located right on the water, situated right between Miami and Miami …
  • Brevard Zoo Launches New Sales Initiative

    Brevard Zoo Launches New Sales Initiative

    MELBOURNE, Fla., February 3, 2016 – Brevard Zoo is home to unique and special experiences from kayaking around Africa to ziplining high above the Florida Wetlands. In partnership with Operation: Pineapple, the zoo has launched the BLOOM Growth Formula, a sales initiative designed to connect more arriving zoo guests with special experiences while simultaneously growing revenue. Operation: Pineapple began working with Brevard Zoo last August to redefine the zoo’s many product offerings including day passes and memberships. Operation: Pineapple made several key recommendations that the zoo implemented in early January. Now, the zoo’s most frequent guests can choose from three …
  • AMUSEMENT ADVANTAGE OFFERS NEW FEEDBACK SOLUTIONS IN STRATEGIC PARTNERSHIP WITH OPERATION: PINEAPPLE

    AMUSEMENT ADVANTAGE OFFERS NEW FEEDBACK SOLUTIONS IN STRATEGIC PARTNERSHIP WITH OPERATION: PINEAPPLE

    ARVADA, CO, January 6, 2015  – Amusement Advantage, Inc. the exclusive provider of guest experience measurement services to the attractions industry, announced today that it has entered into an exclusive partnership with Operation: Pineapple, based in Orlando, FL.   Amusement Advantage will engage Operation: Pineapple to complement their existing guest experience solutions with comprehensive social media guest feedback analysis.  This comparative analysis matches the attraction with a set of five competitors, analyzes their social media data for quantitative trends, and provides meaningful summary and recommendations that can be used for a range of actions, from training to master planning, with the …