Setting the Stage (or If You Build It, They Will Come)

Posted on Posted in MMM
What a week we all had at this year's IAAPA Expo in Orlando. We were introduced to exciting new attractions, experiences, services, and other offerings. We watched live product demos like the Act Catcher and Cloud Coaster. All told, we witnessed a lifetimes worth of innovation and imagination all under one roof and in just 4 short days.
What was the biggest takeaway for me at IAAPA Expo 2015? You gotta have curb appeal. You need to wow people and make them want to stop, look for a moment, and to say Wow, how can I do that?
It's no different within the guest arrival experience at any attraction. Setting the stage for what's to come is an essential ingredient to both ongoing success and to your attractions ability to connect on the best packages available.
Here are some examples of attractions that successfully wow people and draw them in:

Madame Tussauds on 42nd Street. With its five story tall façade and bigger than life vertical sign, this attraction proudly draws in over a million people each year.

Wonder Works of Orlando, FL. The entire building is upside down which not only catches the eye but prompts the question what on Earth is that?

Santa Cruz Beach Boardwalk in California. This historic park can be seen from miles around with its wooden rollercoaster prominently situated along the front side of the property.

Ripley's Believe It or Not! Museum in Panama City, Florida. The façade of this stand-alone attraction features a sinking cruise liner.

Knotts Berry Farm in Buena Park, California. Immediately adjacent to the front gate, the Silver Bullet suspended rollercoaster barrels through boomerangs high above serpentine queues of soon-to-be park goers while a 312 foot tall launch tower looms in the distance.

Each of these attractions is designed to draw people in and to get them excited... How effectively does your attraction do the same?  To loosely quote the classic movie Field of Dreams, "If you build it, they will come..."

"Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.

 - William Pollard