GET UP AND GO (MOBILE)
Why Mobile Point-of-Sale Technology is the Wave of the Future
Over the last two decades, “going mobile” has made the world just a little more free. From smartphones to tablets, we now use mobile technology in virtually every aspect of our lives. Without restrictive cords and cables, we can connect to the Internet wherever we like. And nowhere has mobile technology had a more dramatic impact than in the world of business.
In the leisure service industry, the change has been no less profound. And many admissions and front gate ticketing operations have effectively leveraged the same technology as the means to provide a better guest arrival experience. By harnessing the benefits of mobile technology, the need for traditional ticket booths is no longer compulsory. When Sales Associates are free to move about unencumbered, they have the opportunity to interact with arriving guests in a way that is more genuine and engaging than if the were stuck in a traditional ticket booth. And as we have discussed in several of our previous blogs, any opportunity to improve conditions within the point-of-sale workplace will most certainly result in stronger admissions and front gate performance.
But to effectively “go mobile,” the hardware that we select must measure up. Mobile equipment can be subjected to harsh environments and rough conditions making durability and other criteria a focus. When selecting mobile hardware, leisure service operators should be mindful of the following important qualities:
Ruggedized and Durable equipment makes sense in most settings. When Sales Associated are working in situations where equipment could easily be bumped or dropped, ruggedized hardware makes sense. If mobile equipment will be used outdoors and subject to frequent thunderstorms, it might make sense to select equipment that has been rated as waterproof. And on sunny days, how well will the unit’s screen function to repel glare? These are just a few of the essential environmental factors that can affect mobile equipment.
Optimized and Integrated units, like “all-in-one” point-of-sale units may be the ideal solution for mobile settings. When the unit is solid state–meaning no moving parts–it has a more of an opportunity to last. But integrated units may include hardware like magnetic card readers that are outdated. It is essential to consider compatibility and compliance issues.
Lightweight and Portable technology must be true to form. When a Sales Associate is holding a piece of equipment in their hands for hours on end, every ounce matters. Take the time to field-test a unit or two to ensure that they are lightweight and easy to work for it.
Secure and Compliant equipment satisfies all requirements as set forth by your point-of-sale provider, credit card processor, and state and federal regulations. Credit card information must be transmitted over secure, encrypted connections. Hardware must also protect credit card information from skimming and other forms of identity theft. Point-of-Sale software and stored data must satisfy all requirements.
Today, everyone is “going mobile.” To be competitive in our point-of-sale world, we must deploy mobile hardware that is durable, integrated, lightweight, and secure. And by applying the criteria listed above to mobile technology purchases, this is entirely acheivable. Leisure service operators must simply take the time and invest the capital in equipment that is build to last.