Flexible Payment Plans – Why Offering Payment Options Can Really Pay Off!

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Today more and more people are living paycheck to paycheck…which is what makes flexible payment plans so attractive. Our guests want to have access to our premium products and to experience our high-end encounters; however, the higher price point can prevent many guests from choosing these options when full payment is due up front. The use of flexible payment plans can open these offerings up to an entirely new market! Making payments over time isn’t the answer for every product…the products offered with a flexible payment plan must be higher-end products with a price that reflects the product’s values and that creates a desire for the guest to purchase this […]

POS Peripherals – How your POS Hardware Reflects On You

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First impressions matter…even when we’re talking POS hardware. When it comes to the technology we use at our front gate, people notice. First, our employees notice, and they see either an agile, responsive, lightweight system or something that came from last century. Our guests notice too and the hardware we use tells a story–we’re a fresh, hip destination…or a dinosaur. Your choice of POS and Peripherals matter. Below are the essential components that impact first impressions at the front gate… Terminal Hardware. Today, it’s all about being light, fast, and efficient. It starts with your software–whether server or cloud-based–the speed of your software matters…the more responsive it is, the quicker […]

priorities

Priorities Matter! How Operating Efficiently Can Get Us from Good to Great

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  Priorities Matter! How Operating Efficiently Can Get Us from Good to Great Priorities matter. Early in my career, I became introduced to a set of four priorities that help organizations to achieve greatness. These priorities are: Safety  Guest Service  Show Quality  Efficiency   Last week, I wrote primarily about the first three priorities (read last week’s blog). Today, we focus in on the fourth priority—efficiency. As I stated last week, the beauty of efficiency is in its simplicity. When we focus on being safe, providing great service, and presenting a quality show, efficiency is automatic. Operating efficiently is perhaps the best strategy for moving your organization from Good to […]

priorities

Priorities Matter! Here Are Four Keys That Will Transform Your Operation

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Priorities Matter! Four Keys to Operating a Successful Attraction Priorities matter and for several years while I was with the Luxor Hotel in Las Vegas, we had four simple priorities: Safety   Guest Service   Show Quality   Efficiency At Luxor, they were Pharaoh’s Phour Philosophies, Universal Studios called them the Four Keys, and Disney, who still uses them today, refers to them the Four Secrets. Regardless of their name, these four priorities can help any size organization to prioritize what truly matters. Together, they create a roadmap of operational excellence. In today’s issue of Monday Morning with Marty, we present a brief summary of this special set of priorities. […]

expand your season

Expand Your Season: How to extend your season and stay in the spotlight

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Expand Your Season! How to Extend Your Season and Stay in the Spotlight In today’s year-round entertainment world, operating a seasonal attraction can be exceedingly difficult. To survive and be competitive, seasonal attractions are finding that they must be more and more creative and innovative with their hiring actions, marketing strategy, and expansion plan. Many seasonal attractions are discovering that the key to being competitive in the market is to expand the season. Let’s say that you are a seasonal water park (and yes, I am aware that some of my readers truly are seasonal water park operators). Your season is 3-4 months–which means that for about 8-9 months of […]

Yes we're open

YES, WE’RE OPEN! Best Practices for Opening & Closing Your Park

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Yes, We’re Open! Best Practices for Opening & Closing Your Park “Yes, we’re open!” Being open when you said you would be open matters. Recently, I needed a favorite outfit of mine to be dry-cleaned and I needed it done quickly. I was traveling out of town on a business trip a couple of days later and I had a short window to get the dry cleaning done. I did some research online and found a local dry cleaner with same-day service that could accommodate my tight timetable. With that in mind, I put a plan together to drop off the articles on my way to a morning meeting. The […]

keeping the focus

KEEPING THE FOCUS: How to Get Things Done in an Increasingly Complicated World

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KEEPING THE FOCUS How to Get Things Done in an Increasingly Complicated World   Goals matter and the best way to achieve them is with consistency and commitment. It’s all about keeping a daily focus on the things that really matter. For example, you might have set a personal goal to spend more time with your family and less time in the office. If that’s the goal, we might achieve it by leaving the office by no later than 5 PM, “unplugging” when we arrive home, and dedicating more of your time on weekends and holidays to family activities. The bottom line—we are most effective at achieving our goals when […]

Bonus Material–ToodleDo Task List

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ToodleDo Priority Definitions 3-TOP PRIORITIES SOC: Significant Outcomes These are big payoff projects—not just tasks—with Significant Outcomes. They get filed with the SOC: prefix. As an example, SOC: Staff up for Summer Season or SOC: Complete all ticket setup for the summer lineup REVIEW: Everyday-keep focused and build your Opportunity Now tasks and Critical Now items from here! 2-HIGH PRIORITIES Critical Now These are items that are absolutely due today. These items are things that you would stay up until midnight to get done-they’re that important! Sometimes, I will add a prefix to these in order to clearly designate their importance. BY 4 PM: Finalize the terms of the ‘big […]

great front gate signage

THIS IS A GOOD SIGN: How to Design Great Front Gate Signage!

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THIS IS A GOOD SIGN How to Design Great Front Gate Signage! “Marketing is too important to be left to the marketing department.” ~ David Packard Marketing, as defined by Merriam-Webster Dictionary, is “the action or business of promoting and selling products or services, including market research and advertising.” Successful marketing agencies help to make products exciting, memorable, and necessary for consumers. For example, if I ask you to think of a popular insurance company, you might think of Geico Insurance and their gecko mascot or Allstate Insurance and their mascot, Mayhem. Effective marketing departments understand the importance of building a strong brand presence in the marketplace. In our attractions […]

keep it stupid simple

KEEP IT STUPID SIMPLE: Why Limiting Options May Be the Best Choice

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KEEP IT STUPID SIMPLE Why Limiting Options May Be the Best Choice In today’s world, we love having and making choices. Practically everywhere, we are presented with options: 64 crayons in a Crayola box; 12 assorted donuts from Krispy Kreme; even hundreds of cable channels to choose from! However, too much choice can overwhelm us and when that happens, we tend to shut down or shut out new information. So how do we balance the right options without overwhelming people? We must Keep It Stupid Simple. In our point-of-sale world, we give our guests choices too…but typically, we do a terrible job of presenting them. While we may offer packages, […]