Honesty, Trust, Integrity… and Salesmanship?

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Honesty. Trust. Integrity. …Salesmanship?” How these corporate values can work in harmony. “Words from the thread on which we string our experiences” – Aldous Huxley Honesty, trust, and integrity; as corporate values go these are very important and we all want these to be cornerstones of our culture. But at the frontgate we should also consider including another cornerstone; Salesmanship. We can certainly all think of examples where sales people were at odds with the first three values noted above, but can salesmanship coexist within an environment of honest selling, integrity, and trustworthiness? The answer is absolutely, YES! The definition of Salesmanship is “the skills and methods used in selling […]

The Value of Time

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Recently I experienced a situation that has made me reevaluate the importance that time plays in my life. The time that we spend on this earth – however short or long – is a gift from God. Whether we are spending time working or with our family and friends, time is valuable. What we do with the time we have truly matters. In some ways, it is the same with the guests who visit our parks and attractions. They visit us because they want to have an enjoyable time. During off-peak times when we are slower and have shorter operating times, they want to maximize enjoyment in the time that […]

Summertime Fun!

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Summertime Fun! Five Ways to Enhance the Guest Experience During Peak Season Summertime is upon us. In much of our industry, the summer season is the busiest time of the year; school is out, the family is on vacation, and the days are long and warm. With more people visiting, how can we provide that same WOW experience that keeps our guests engaged and having fun?   In today’s issue of Monday Morning with Marty we’ll explore some proven strategies for providing the highest level of guest service: Extended Hours –  Opening earlier and staying open later are great ways to spread the crowds out and to maintain a high-value […]

Flexible Payment Plans – Why Offering Payment Options Can Really Pay Off!

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Today more and more people are living paycheck to paycheck…which is what makes flexible payment plans so attractive. Our guests want to have access to our premium products and to experience our high-end encounters; however, the higher price point can prevent many guests from choosing these options when full payment is due up front. The use of flexible payment plans can open these offerings up to an entirely new market! Making payments over time isn’t the answer for every product…the products offered with a flexible payment plan must be higher-end products with a price that reflects the product’s values and that creates a desire for the guest to purchase this […]

POS Peripherals – How your POS Hardware Reflects On You

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First impressions matter…even when we’re talking POS hardware. When it comes to the technology we use at our front gate, people notice. First, our employees notice, and they see either an agile, responsive, lightweight system or something that came from last century. Our guests notice too and the hardware we use tells a story–we’re a fresh, hip destination…or a dinosaur. Your choice of POS and Peripherals matter. Below are the essential components that impact first impressions at the front gate… Terminal Hardware. Today, it’s all about being light, fast, and efficient. It starts with your software–whether server or cloud-based–the speed of your software matters…the more responsive it is, the quicker […]

priorities

Priorities Matter! How Operating Efficiently Can Get Us from Good to Great

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  Priorities Matter! How Operating Efficiently Can Get Us from Good to Great Priorities matter. Early in my career, I became introduced to a set of four priorities that help organizations to achieve greatness. These priorities are: Safety  Guest Service  Show Quality  Efficiency   Last week, I wrote primarily about the first three priorities (read last week’s blog). Today, we focus in on the fourth priority—efficiency. As I stated last week, the beauty of efficiency is in its simplicity. When we focus on being safe, providing great service, and presenting a quality show, efficiency is automatic. Operating efficiently is perhaps the best strategy for moving your organization from Good to […]

priorities

Priorities Matter! Here Are Four Keys That Will Transform Your Operation

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Priorities Matter! Four Keys to Operating a Successful Attraction Priorities matter and for several years while I was with the Luxor Hotel in Las Vegas, we had four simple priorities: Safety   Guest Service   Show Quality   Efficiency At Luxor, they were Pharaoh’s Phour Philosophies, Universal Studios called them the Four Keys, and Disney, who still uses them today, refers to them the Four Secrets. Regardless of their name, these four priorities can help any size organization to prioritize what truly matters. Together, they create a roadmap of operational excellence. In today’s issue of Monday Morning with Marty, we present a brief summary of this special set of priorities. […]

expand your season

Expand Your Season: How to extend your season and stay in the spotlight

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Expand Your Season! How to Extend Your Season and Stay in the Spotlight In today’s year-round entertainment world, operating a seasonal attraction can be exceedingly difficult. To survive and be competitive, seasonal attractions are finding that they must be more and more creative and innovative with their hiring actions, marketing strategy, and expansion plan. Many seasonal attractions are discovering that the key to being competitive in the market is to expand the season. Let’s say that you are a seasonal water park (and yes, I am aware that some of my readers truly are seasonal water park operators). Your season is 3-4 months–which means that for about 8-9 months of […]

Yes we're open

YES, WE’RE OPEN! Best Practices for Opening & Closing Your Park

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Yes, We’re Open! Best Practices for Opening & Closing Your Park “Yes, we’re open!” Being open when you said you would be open matters. Recently, I needed a favorite outfit of mine to be dry-cleaned and I needed it done quickly. I was traveling out of town on a business trip a couple of days later and I had a short window to get the dry cleaning done. I did some research online and found a local dry cleaner with same-day service that could accommodate my tight timetable. With that in mind, I put a plan together to drop off the articles on my way to a morning meeting. The […]

keeping the focus

KEEPING THE FOCUS: How to Get Things Done in an Increasingly Complicated World

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KEEPING THE FOCUS How to Get Things Done in an Increasingly Complicated World   Goals matter and the best way to achieve them is with consistency and commitment. It’s all about keeping a daily focus on the things that really matter. For example, you might have set a personal goal to spend more time with your family and less time in the office. If that’s the goal, we might achieve it by leaving the office by no later than 5 PM, “unplugging” when we arrive home, and dedicating more of your time on weekends and holidays to family activities. The bottom line—we are most effective at achieving our goals when […]