Five ways to increase guest length of stay and generate additional revenue at FECs

Posted Posted in In-the-News

— by Mike Bederka — Guests stay at a facility for an average of 2.7 hours, according to the most recent IAAPA Family Entertainment Center Benchmark Report. But say you stretch the visit by just another 20 or 30 minutes, and during that time customers grab another drink, or play a few more games. Hypothetically, add an extra five dollars for every guest who walks in the door of a facility with an annual attendance of 200,000 people, and that equals an additional 1 million dollars in revenue each year. “The math is very powerful, and I think a lot of people tend to overlook that,” says Ray Smith, director […]

Orlando-area tourism businesses use IAAPA to make international pitches at home

Posted Posted in In-the-News

By Caitlin Dineen – Contact Reporter Orlando Sentinel Claire Evans’ supply of natural and synthetic theming materials, like bamboo, fencing and thatching can be found around Orlando’s theme parks. Her company, amaZulu, is among several Central Florida tourism businesses looking to make an international name for itself at this year’s International Association of Amusement Parks and Attractions show. That’s why her booth stands out with a small thatch-roofed hut with colorful paper lanterns hanging from the center support. “We’ve had a lot of international people, probably more so this year than any year I can remember,” said Evans. Evans said she’s already had a 20 percent increase in the number […]

Focus on Active Selling at POS Ticket Counter

Posted Posted in In-the-News

IAAPA Expo 2014 (This article originally appeared in the January 2015 issue of Funworld.  Click here to view the original article.) Focus on Active Selling at POS Ticket Counter The usual simple, passive question of “How can I help you?” leaves money on the table, said Martin Desrochers, during “Maximize Revenue in a New Sales Culture.” Facilities should be more active with their selling, especially at the point-of-sale ticket (POS) counter, said Desrochers, senior partner of Operation: Pineapple. It all starts with creating a compelling product lineup and knowing the audience. Staff well versed on the offerings should be having a conversation with guests to establish trust (“Where are you […]