CASE STUDY: Jungle Island Grows Revenue and Smiles with New Sales Initiative
John DunlapPresident of Jungle Island & CEO of Iconic Attractions Group 1 We hired Operation: Pineapple to help us create and implement new ticketing strategies, conduct sales training, and increase visitor spend. Almost immediately, we experienced growth in our park’s front gate revenue and per capita spend. Operation: Pineapple knows how to get the job done with proven strategies and techniques focused on increasing revenue.” — John Dunlap Jungle Island Grows Revenue and Smiles with New Sales Initiative Situation Jungle Island needed to increase visitor spend. The average ticket price of park admission was hovering just below $20; the park needed to grow their bottom line. To make matters worse, […]