Category: Case Studies

CASE STUDY: Jungle Island Grows Revenue and Smiles with New Sales Initiative

Posted Marty DesrochersPosted in Case Studies

John DunlapPresident of Jungle Island & CEO of Iconic Attractions Group 1 We hired Operation: Pineapple to help us create and implement new ticketing strategies, conduct sales training, and increase visitor spend. Almost immediately, we experienced growth in our park’s front gate revenue and per capita spend. Operation: Pineapple knows how to get the job done with proven strategies and techniques focused on increasing revenue.” — John Dunlap Jungle Island Grows Revenue and Smiles with New Sales Initiative Situation Jungle Island needed to increase visitor spend. The average ticket price of park admission was hovering just below $20; the park needed to grow their bottom line. To make matters worse, […]

MSI Chicago Grows Membership, Sells More Packages

Posted Marty DesrochersPosted in Case Studies

The Museum of Science and Industry consulted with Operation Pineapple in order to help increase our box office sales. The training and support from Operation Pineapple was more than promised. Based on using the Operation Pineapple methods, MSI was able to increase sales by more than $55,000 in the first month. All I can say is, Wow!” — Gil Perez Director of Film & Guest Operations he Museum of Science and Industry, Chicago (known to locals as MSI) is the largest science center in the Western Hemisphere. MSI is home to more than 35,000 artifacts and nearly 14 acres of hands-on experiences along with an array of special experiences including […]

Revenue Management

Brevard Zoo Case Study: How Transforming Your Product Lineup Can Lead to A Deeper Connection with Arriving Guests

Posted Marty DesrochersPosted in Case Studies

Brevard Zoo Offers Refreshed Memberships, Packages with New Sales Initiative   They conducted thorough research on all that we currently offered to our guests and how we sold it to them, and then came back with a comprehensive report identifying how to package our products better and even add more packages, in order to provide the best customer service and zoo experience for our guests. Andrea Hill Marketing Director revard Zoo is a 75 acre, not-for-profit zoo located on the Space Coast in Central Florida.  The zoo is home to a collection of more than 650 animals and features an array of unique and exciting adventures from kayaking to ziplining.  The […]