ARVADA, CO, January 6, 2015  – Amusement Advantage, Inc. the exclusive provider of guest experience measurement services to the attractions industry, announced today that it has entered into an exclusive partnership with Operation: Pineapple, based in Orlando, FL.   Amusement Advantage will engage Operation: Pineapple to complement their existing guest experience solutions with comprehensive social media guest feedback analysis.  This comparative analysis matches the attraction with a set of five competitors, analyzes their social media data for quantitative trends, and provides meaningful summary and recommendations that can be used for a range of actions, from training to master planning, with the end result of enhancing the overall guest experience.

“Attractions are often looking to benchmark their performance against their competitors.  Partnering with Operation: Pineapple is a perfect opportunity to leverage social media analysis to provide competitive data and benchmarking to our clients, said Scot Carson, President of Amusement Advantage.  “This is an incredible complement to our existing guest experience measurement tools to assist our clients with their guest experience goals.”

“We are thrilled to establish this partnership with Amusement Advantage.  We believe a quality guest experience is critical to the survival of any attraction,” said Joshua Liebman, Senior Partner of Operation: Pineapple, “and with our comprehensive feedback analysis, operators can quickly and effectively pinpoint where their attention, efforts, and energy can be best-directed.”

Amusement Advantage and Operation: Pineapple will be delivering Public Feedback Analysis reports to five clients during an initial pilot program in December of 2014 and January 2015.  Based on positive feedback from these pilot implementations, Amusement Advantage is promoting the program throughout their entire current and future client base nationwide.  Operation: Pineapple’s partnership with Amusement Advantage also brings with it significant savings for all current Amusement Advantage clients—50% off of this powerful service.

Liebman continues, “Keeping your finger on the pulse of what your guests are thinking allows you to make the right adjustments quickly so you can stay ahead of the curve.  When social media analysis is combined with mystery shopping evaluations, it completes the circle by allowing Amusement Advantage to design scenarios that specifically test the effectiveness of actions and adjustments made in response to both mystery shops and the public feedback analysis.  As the cycle continues, guests become more satisfied, posting more and more positive online comments, and this data is once again measured through the analysis process.  Together, these tools help your organization stay in tune what your guests are experiencing and saying, and offer solutions that continually ensure a high quality guest experience is provided at your attraction.”

Please contact Marty Desrochers at (321) 401-4489 for more information and to sign up for this exciting new service today.


About Amusement Advantage, Inc.

Amusement Advantage, Inc. was founded in January of 1996 to provide mystery shopping services exclusively to the attractions industry.  Based in Denver, CO, the company works with attractions in the US and Canada including amusement parks, water parks, FECs, zoos, aquariums, science centers, museums, bowling centers, skating centers and other attractions.  Amusement Advantage is a member of the International Association of Amusement Parks and Attractions (IAAPA), the World Water Park Association, The Association of Science Centers and The Roller Skating Association of America.  The company provides mystery shopping evaluations for IAAPA as part of the selection process for the Top FEC’s of the World Awards and is the exclusive Smart Buy provider for the Bowling Providers Association of America.


About Operation: Pineapple
Operation: Pineapple was formed in March of 2012 by Joshua Liebman, with a focus on maximizing operational power.  Based in Orlando, FL, Operation: Pineapple works exclusively with the attractions industry, and specializes in collaborating best practices through the channels of service, efficiency, and sales.  Operation: Pineapple offers programs specifically targeted to improve the guest experience, optimize efficiency, and increase sales and revenue through service-oriented operations.  Operation: Pineapple is a member of the International Association of Amusement Parks and Attractions (IAAPA).  The company works with attractions of all sizes from coast to coast and in multiple capacities.