Welcome to Operation:Pineapple.com
We Maximize Performance of Admissions and Front Gate Operations
Leaders in Revenue Management
With over 75 years combined experience, we help zoos, aquariums, museums, theme parks, and other attractions to be more effective and to perform at a higher level. We offer an array of services designed to elevate guest satisfaction, improve performance, and to maximize revenue. We are the revenue management experts.
accesso Technology Group
accesso® hired Operation: Pineapple to implement the eaSel™ S3 tablet solution in order to maximize revenue of THE FLASH Pass front of the line product at its Six Flags parks. Results from the trial were extremely positive, with 99% of our Guests who interacted with the eaSel tablet making a purchase and over 90% of them stating that the tablet directly affected their decision on the level of service that would best suit their needs…We look forward to continuing a successful partnership with the Operation Pineapple Team!
Congo River Golf
Operation Pineapple has helped us create exciting new packages for our guests. We now approach our guest interaction in a more positive way by connecting with them on a personal level. The enhancement of our signage has increased the guest awareness of the other items we have for them to experience.
The Brevard Zoo
They conducted thorough research on all that we currently offered to our guests and how we sold it to them, and then came back with a comprehensive report identifying how to package our products better and even add more packages, in order to provide the best customer service and zoo experience for our guests. Their outsider perspective was exactly what we needed!
The Children’s Museum of Indianapolis
Operation: Pineapple provided insight into proven sales strategies and enthusiastically taught our team how to apply them to our specific use cases. Operation: Pineapple was a pleasure to work with.
Jungle Island Miami
Almost immediately, we experienced growth in our park’s front gate revenue and per capita spend. Operation: Pineapple knows how to get the job done with proven strategies and techniques focused on increasing revenue.
The Museum of Science and Industry Chicago
The training and support from Operation Pineapple was more than promised. Based on using the Operation: Pineapple methods, MSI was able to increase sales by more than $55,000 in the first month.
All I can say is, Wow!”
- Why it is best to not display all pricing options at once Our guests can get overwhelmed if they are presented with too much information, too quickly. Presenting all your pricing options for all products above General Admission at once can easily backfire. Faced with so many options, and unsure of what would be best, the guest becomes overwhelmed and shuts down – “Can I just do General Admission?” is the frequent response to this inundation of information. It is human nature to prefer that information be kept simple. This does not mean that you must keep your product lineup overly simplified. Complex product lineups can be very powerful. It […]Read More »